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October 26-28, 2025 | Austin, TX

From Words to Action:
Harnessing GenAI for Real
Text-to-J1939 Applications

DATE:
Tuesday, October 28
TIME:
9:30-10:15 am
LOCATION:
Paramount Ballroom

DURATION:
45 minutes

In the context of text-to-action applications, GenAI can interpret user input and convert it into actionable commands. Text-to-action applications leverage GenAI to bridge the gap between natural language and machine-readable commands. These applications enable users to interact with machines and devices using simple text commands, enhancing accessibility and usability. Examples of text-to-action applications include voice assistants, smart home devices, and, in this case, automotive control systems.

The J1939 protocol is a widely used communication standard in the automotive industry, particularly for heavy-duty vehicles. It defines a set of messages, parameters, and data formats for communication between different electronic control units (ECUs) within a vehicle.

The text-to-J1939 application leverages GenAI to translate user input into J1939 commands, allowing for seamless control of various automotive functions. The integration of Generative AI for text-to-J1939 applications represents a significant advancement in the automotive industry. By leveraging the power of GenAI, users can seamlessly control vehicle functions using natural language commands, enhancing accessibility and usability. As technology continues to evolve, we can expect further developments in this field, leading to more sophisticated and intuitive automotive control systems.

Who Should Attend:

This session is ideal for cybersecurity and IT professionals at fleets, OEMs, and telematics providers seeking to understand how GenAI is transforming vehicle control systems. As text-to-action applications evolve to translate natural language into J1939 commands, industry leaders must anticipate new vulnerabilities and opportunities in AI-powered automotive environments.

Session Host

Ivan-Granero-Glitch

Ivan Granero

Senior Security Engineer, Bosch

Ivan Granero is an automotive cybersecurity expert and has 15 years of development experience in Automotive Engineering (Passenger Cars, Commercial Vehicles – Fleets) in areas of acquisition, design, validation, and manufacturing. He coordinates Bosch’s Americas commercial vehicle cross-divisional product security activities. 

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October 26-28, 2025 | Austin, TX

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